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皇马吸金石 阿斯:伯纳乌本赛季营收预计突破4亿欧元(阿斯:伯纳乌成皇马摇钱树,本赛季营收预计超4亿欧元)

时间:2026-01-06

Explaining club finances

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I can break down estimates and implications for club finances, focusing on EBITDA and revenue sources like matchday, commercial, and broadcast income. For example, Real Madrid reported €843 million in operating income for 2022/23, with a budget above €900 million for 2023/24. The new model for their stadium includes diverse revenue streams like concerts and events, which could potentially increase revenue. It’s best to present this as likely, keeping it concise, and suggest verifying with official club financial data.Crafting a concise explanation

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I’m focusing on the projected revenue for the Bernabéu, which is expected to exceed €400 million this season, based on "stadium-related income." The multi-functional stadium can host not just matches, but also concerts and events. Key components for estimated revenue include matchday income, VIP box rentals, stadium tours, non-match activities, and sponsorship. I’ll note the potential risks like scheduling and noise limits. If everything achieves its potential, total club revenues might approach or exceed €1 billion. I'll suggest staying updated on club reports and upcoming events.

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要点:

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  • 西媒阿斯称:翻新后的伯纳乌本赛季“球场相关营收”预计将突破4亿欧元,核心逻辑是全年可运营、赛事+演唱会+会展+高端款待的多元化变现。
  • 重建带来的新动能:可伸缩草皮与可转换场地提升非比赛日利用率;360°屏幕/声光系统、更多包厢与高端款待区、球场参观动线与商业配套升级。
  • 构成大致思路(口径因媒体/俱乐部统计不同会有差异):
    • 比赛日收入:门票、季票、餐饮与周边
    • VIP/包厢/款待:企业包厢、赛前后接待
    • 球场参观与商业:博物馆、球场游览、零售租金
    • 非比赛活动:演唱会、大型活动与会展的场租与分成
    • 赞助与命名权:若按球场口径计入则会进一步抬高
  • 财务影响:更稳定的经常性现金流,有助于覆盖球场改造的长期融资成本、降低竞技成绩波动对收入的敏感度,并提升商业估值空间。
  • 风险与不确定:活动档期与市政噪音/承载限制、草皮切换与维护成本、赛程波动、赞助口径是否计入“球场营收”等统计差异。
  • 大盘影响:若该水平兑现,配合转播与商业端,皇马总营收有望逼近或突破10亿欧(不含球员交易),但以俱乐部年报为准。

需要我做个按场次与单场产出假设的简易测算模型,或帮你跟进官方财报与活动排期的验证吗?

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